CPATH September 11 & 12 2009  
 
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Steve Conner

 

draft  

Senior VP

Group Creative Director at Draftfcb Chicago

Steve Conner is a seasoned advertising executive and entertainment writer/director. Over the last 25 years Conner has councled CMO’s for major brands such as McDonald’s, Verizon, and L’Oreal. He has also written and developed properties for CTW, the Henson Company, HBO and Nickelodeon.

Conner has been creative lead for some of the most successful and celebrated ad agencies. A few highlights include being Svp group creative Director for DraftFCB where Conner runs the Kraft business and is involved with new business initiatives that embrace the new age of digital convergence. Conner served as Chief creative officer and managing partner of Burrell communications - where he led the agency to Advertising Age’s Multi-cultural Ad Agency of the Year. Conner spurred new creative approaches such as a 10 part webisode for Toyota and Verizon Realize. Realize garnered 1.5 billion media impressions and went on to sweep the 2006 Mosaic awards. Realize was Verizon’s most successful campaign to date.

Another highlight was Conner’s own hybrid ad agency/production company STEVE/STORM where he served as CEO and Chief creative Officer. Clients included JPMorgan Chase, L’Oréal, and New York Health and Racquetball Clubs. One campaign from the shop was a three minute film entitled TRUE, with a catch phrase - “Whassup” . As the film swept the internet Conner licensed the film to Anheuser Busch which led to the Whassup phenomenon. The films went on to win the Golden Lion Award at the Cannes film festival.